Getting a customer in the door for the first time can cost a pretty penny. Consider the price of promotions. Every ad means you’ll need more diners just to break even. Coupons can get customers in the door but they can also seriously dent your profit margin. And not all of those first-timers will choose to come back – maybe they don’t dine out much, or they didn’t have a great first experience.
Cultivate a regular base of repeat customers. They bring in revenue without the cost of acquisition. Not only does this lower your cost per visit, but “regulars” often deliver free, effective advertisement by word of mouth. This is easier said than done, however. You may offer delicious food and a pleasant ambiance, but memories of good meals fade and there are plenty of other restaurants in town.
Many restaurants cross their fingers and hope diners will come back on their own, but you’ve found a better way to boost business. — Email Marketing